Firewall, Renner Italia’s fire-retardant coatings. The campaign begins
[01.22.2014] The communication campaign for Firewall, Renner Italia's fire-retardant coatings begins. It starts off with the claim "There are infinitely many ways to project the world and just one big imperative: safety".
The campaign is mainly (but not only) targeted to project managers. And Point Z.E.R.O. is the vehicle it has therefore chosen. Point Z.E.R.O. is the three-monthly magazine promoted and supported by the Italian Architects, Territorial Planners, Landscape Architects and Conservers Association. In the first issue of 2014, available from February online or in tablet edition, a full page will be dedicated to Renner Italia's fire-retardant wood coatings. Over the next months, the Firewall project will be enriched by new and important initiatives, in collaboration with, among others, the photographer Massimo Sciacca. Just back from an important work in Nigeria, Sciacca intends to represent in images the high technology, the research, the style and the safety imperative of the water based and solvent based fire-retardant coatings of Renner Italia's Firewall range.